Netflix’s AI-driven VFX marks industry milestone
The AI-assisted sequence allowed the production team to deliver high-quality visuals within the show’s budget.
Making a significant leap into generative AI, Netflix has incorporated it into the post-production of its original series The Eternaut, which marks the first time the streaming giant has used AI-generated content in a final scene.
The sequence in question, a dramatic depiction of a building collapsing in Buenos Aires, was created using generative AI, allowing for a rapid and cost-effective production process.
Co-CEO Ted Sarandos emphasised that the AI-generated sequence was completed 10 times faster and more affordably than traditional visual effects methods.
He noted that AI enabled the production team to achieve high-quality visual effects that would have been unfeasible within the show’s budget constraints.
However, this development highlights Netflix’s commitment to exploring innovative technologies to enhance its content creation processes.
The company aims to streamline production workflows and expand creative possibilities by integrating generative AI, and the move like this one also raises questions about the implications of AI in the entertainment industry, particularly concerning the potential impact on jobs and the authenticity of creative work.
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