IBM unveils new AI model for businesses amid intensifying generative AI competition

A strategic partnership with Nvidia for AI model development.

IBM has lowered its annual consulting revenue expectations, forecasting low-single-digit growth.

IBM unveiled its latest AI model, known as ‘Granite 3.0,’ on Monday, targeting businesses eager to adopt generative AI technology. The company aims to stand out from its competitors by offering these models as open-source, a different approach from firms like Microsoft, which charge clients for access to their AI models. IBM’s open-source strategy promotes accessibility and flexibility, allowing businesses to customise and integrate these models as needed.

Alongside the Granite 3.0 models, IBM provides a paid service called Watsonx, which assists companies in running these models within their data centres once they are customised. This service gives enterprises more control over their AI solutions, enabling them to tailor and optimise the models for their specific needs while maintaining privacy and data security within their infrastructure.

The Granite models are already available for commercial use through the Watsonx platform. In addition, select models from the Granite family will be accessible on Nvidia’s AI software stack, allowing businesses to incorporate these models using Nvidia’s advanced tools and resources. IBM collaborated closely with Nvidia, utilising its H100 GPUs, a leading technology in the AI chip market, to train these models. Dario Gil, IBM’s research director, highlighted that the partnership with Nvidia is central to delivering powerful and efficient AI solutions for enterprises looking to stay ahead in a rapidly evolving technological landscape.