Google AI to enhance Vodafone’s Giga TV
A new partnership sees Vodafone and Google Cloud team up to introduce AI-powered features to Vodafone’s Giga TV platform.
Vodafone has announced a significant development in its Giga TV service, as part of a renewed billion-dollar partnership with Google Cloud. Over the next ten years, Google’s artificial intelligence capabilities will be integrated into the platform to enhance personalisation and content discovery for its users.
The companies plan to leverage Google Cloud’s AI to improve Vodafone’s Android-based TV system in Germany. New features will help users find content more easily and deliver a more tailored viewing experience. Additionally, Google Ad Manager will be integrated into Giga TV, enhancing the advertising landscape within the platform.
Further collaboration will see YouTube become more deeply embedded in Vodafone’s TV devices, providing a richer video experience. These improvements are set to bring significant advancements in how viewers engage with television content, both in entertainment and beyond.
Margherita Della Valle, Vodafone Group CEO, expressed excitement about the partnership, emphasising how these AI-driven innovations will transform communication and learning. She highlighted the unprecedented scale on which the new content and services will be delivered to millions of users.
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