AI assistant and cheaper autonomy headline Ford’s CES 2026 announcements
New AI features and a cheaper, more capable BlueCruise system signal Ford’s push toward software-led vehicle experiences.
Ford has unveiled plans for an AI assistant that will launch in its smartphone app in early 2026 before expanding to in-vehicle systems in 2027. The announcement was made at the 2026 Consumer Electronics Show, alongside a preview of a next-generation BlueCruise driver assistance system.
The AI assistant will be hosted on Google Cloud and built using existing large language models, with access to vehicle-specific data. Ford said this will allow users to ask both general questions, such as vehicle capacity, and real-time queries, including oil life and maintenance status.
Ford plans to introduce the assistant first through its redesigned mobile app, with native integration into vehicles scheduled for 2027. The company has not yet specified which models will receive the in-car version first, but said the rollout would expand gradually across its lineup.
Alongside the AI assistant, the vehicle manufacturer previewed an updated version of its BlueCruise system, which it claims will be more affordable to produce and more capable. The new system is expected to debut in 2027 on the first electric vehicle built on Ford’s low-cost Universal Electric Vehicle platform.
Ford said the next-generation BlueCruise could support eyes-off driving by 2028 and enable point-to-point autonomous driving under driver supervision. As with similar systems from other automakers, drivers will still be required to remain ready to take control at any time.
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