Fantasy football players divided over use of AI advice

More players are now turning to AI tools to help manage their Fantasy Premier League squads. Several popular apps use AI to rate teams, predict player points, and suggest transfers, with developers reporting rapid growth in both free and paid users.

Fantasy football has long allowed fans to test their instincts by building virtual teams and competing against friends or strangers. In recent years, the game has developed a large ecosystem of content creators offering advice on transfers, tactics, and player performance.

Supporters of the tools say they make the game more engaging and accessible. Some players argue that AI advice is no different from following tips on podcasts or social media and see it as a way to support decision-making rather than replace skill.

Critics, however, say AI removes key elements of instinct, luck, and banter. Some fans describe AI-assisted play as unfair or against the spirit of fantasy football leagues, while others worry it leads to increasingly similar teams driven by the same data.

Despite the debate, surveys suggest a growing share of fantasy players plan to use AI this season. League organisers and game developers are experimenting with incentives to reward creative picks, as the role of AI in fantasy football continues to expand.

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