Audible and Spotify embrace AI to scale audiobook production

Audible, Amazon’s audiobook service, announced this week that it is partnering with publishers to convert print and e-books into AI-narrated audiobooks. The move is part of Audible’s strategy to expand its catalogue quickly as competition heats up with platforms like Apple and Spotify.

Using Amazon’s AI technology, Audible now offers publishers access to more than 100 synthetic voices across English, French, Spanish, and Italian, including various accents and dialects. More language options are expected to roll out over time.

Audible also revealed plans to launch a beta version of AI-powered translation services later this year. The tool will support both text-to-text and speech-to-speech translations from English into Spanish, French, Italian, and German.

Publishers will be able to request professional linguists to review the AI translations for accuracy. Amazon began experimenting with synthetic narration in 2023, launching an invite-only virtual voice tool for self-published authors.

The tool enables authors to transform their e-books into audiobooks using AI-generated speech. Audible also allowed a group of voice actors to train AI models using their voices.

Currently, more than 50,000 titles on Audible are listed as being ‘Narrated By: Virtual Voice’, indicating strong adoption by authors who may lack the budget or resources for traditional audiobook production.

Still, the rise of AI narration has sparked debate within the publishing world. Critics argue that automated voices could compromise the emotional nuance and performance quality that listeners expect from professional narrators.

Audible’s chief rival, Spotify, is also investing in AI-powered audiobooks. In February, Spotify partnered with voice AI company ElevenLabs to accelerate audiobook production across its platform.

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