Apple may replace Google with AI in Safari

AI is gaining ground in mobile search as Apple eyes ChatGPT and Perplexity for Safari, putting pressure on Google’s dominance.
Apple is exploring AI-powered search tools for Safari, a move that could challenge Google’s dominance and disrupt its $20 billion-a-year deal with Apple.

Apple may soon reshape how users search the web on iPhones and other devices by integrating AI-powered search engines directly into Safari instead of relying solely on Google.

According to Bloomberg, the company is ‘actively looking at’ expanding options in its browser to include AI systems such as OpenAI’s ChatGPT and Perplexity, potentially disrupting Google’s long-held dominance in online search.

Currently, Google pays Apple around $20 billion a year to remain the default search engine in Safari — about 36% of the search ad revenue generated through Apple devices. But that relationship may be under pressure, especially as AI tools gain popularity.

Apple has already partnered with OpenAI to bring ChatGPT into Siri, while Google is now pushing to include its Gemini AI system in future Apple products.

Alphabet’s shares dropped 6% following the news, while Apple saw a 2% dip. Apple executive Eddy Cue, testifying in an ongoing antitrust case, noted a recent decline in Safari searches and said he expects AI search tools to eventually replace traditional engines like Google.

Apple, he added, plans to introduce these AI services as built-in alternatives in Safari in the near future.

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