Amazon rolls out Lens Live for real-world AI shopping
The feature lets users point their camera at items to find and buy them instantly.
Amazon has introduced Lens Live, an AI-powered feature that lets shoppers identify and buy products by pointing their phone camera at real-world items.
The tool builds on Amazon Lens by adding a live, real-time element to product discovery.
Lens Live is integrated with Amazon’s AI assistant Rufus, which provides AI-generated product summaries, suggested questions and insights to help users make informed decisions.
It is powered by Amazon SageMaker and AWS-managed OpenSearch, enabling machine learning at scale.
The feature has launched on the Amazon Shopping app for iOS, initially available to tens of millions of US shoppers, with no word yet on an international rollout.
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