AI and cloud to drive Google’s partnership with LA28 and Team USA
The partnership will integrate Gemini, Search and Google Cloud to enhance athlete performance, fan engagement and event logistics ahead of the LA28 Games.
Google has announced a significant partnership with LA28, Team USA, and NBCUniversal ahead of the 2026 and 2028 Olympic and Paralympic Games.
The collaboration aims to create a more interactive and personalised experience for fans, athletes, and the 70,000 volunteers helping deliver the LA28 Games.
The agreement will combine innovations across Google Search, Gemini, and Google Cloud. AI tools will assist Team USA with training analysis, while viewers will benefit from more innovative search functions during NBCUniversal’s coverage.
Gemini will also support athletes and organisers with enhanced data insights and communication tools.
Google Cloud will power what is set to be the most technologically advanced Games in history. It will optimise event logistics, analyse performance data, and provide real-time analytics to NBCUniversal.
Meanwhile, YouTube will host exclusive Olympic content, expanding NBCUniversal’s storytelling reach through short-form video.
The partnership underscores how AI and cloud technologies are shaping the future of global events. Fans attending or watching from home will enjoy more immersive, on-demand access to the athletes, competitions, and stories driving LA28.
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