Adobe launches AI tools that pay stock image creators
Adobe’s AI-enhanced image tools aim to complement traditional stock imagery, creating more opportunities for content creators without replacing their contributions.
Adobe has unveiled new AI tools that allow users to create modified images from its stock photo library while ensuring the original creators are compensated. The software giant, known for products like Photoshop, has been rapidly integrating AI into its platform as it faces competition from newer firms like OpenAI. Adobe‘s strategy focuses on making AI-generated content legally safe for commercial use and guaranteeing fair payments for artists.
The newly released tools enable customers to take stock images and modify them with AI to meet specific requirements. Adobe compensates the original image creators as if their unmodified work was used, ensuring fair earnings. Matthew Smith, Adobe’s vice president for strategy, design, and emerging products, emphasised that the goal is to enhance creative possibilities, not replace traditional stock imagery or artists.
Smith also highlighted the demand for flexible content creation. While some users prefer generating images from text prompts, many still need to adapt conventional stock images to fulfil their unique purposes. Generative AI, he said, provides an opportunity for creatives to increase their potential earnings by making their contributions more adaptable.
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