New Adobe app ensures creator credit as AI grows

A free web-based app is set to be released by Adobe in 2025 to help creators get proper credit for their work. This release is driven by the rise in AI stolen work.
Adobe

Adobe announced it will introduce a free web-based app in 2025 to help creators of images and videos get proper credit for their work, especially as AI systems increasingly rely on large datasets for training. The app will enable users to affix ‘Content Credentials,’ a digital signature, to their creations, indicating authorship and even specifying whether they want their work used for AI training.

Since 2019, Adobe has been developing Content Credentials as part of a broader industry push for transparency in how digital media is created and used. TikTok has already committed to using these credentials to label AI-generated content. However, major AI companies have yet to adopt Adobe’s system, though Adobe continues to advocate for industry-wide adoption.

The initiative comes as legal battles over AI data use intensify, with publishers like The New York Times suing OpenAI. Adobe sees this tool as a way to protect creators and promote transparency, as highlighted by Scott Belsky, Adobe’s chief strategy officer, who described it as a step towards preserving the integrity of creative work online.