X sees fresh investment from Amazon amid ad struggles
After withdrawing ad spending over a year ago due to hate speech concerns, Amazon has returned to advertising on X.
Amazon has significantly increased advertising on X after withdrawing much of its spending over a year ago due to concerns about hate speech. The move signals a major shift for the e-commerce giant, which had been among several major advertisers distancing themselves from the platform.
Advertising revenue for X has fallen sharply since Elon Musk’s takeover in 2022, with monthly US ad earnings down at least 55% year-over-year. Several companies and ad agencies suspended campaigns following Musk’s endorsement of an antisemitic post. Apple, which also pulled its ads, has been considering testing advertisements on the platform again.
Musk, now a key political figure following Donald Trump’s re-election, leads the Department of Government Efficiency, overseeing efforts to cut $2 trillion in spending. His influence continues to grow, shaping both the tech and political landscapes.
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