US FTC highlights privacy concerns with social media data
Social media companies lack transparency in how user data is collected and used, says the FTC.
A recent report from the US Federal Trade Commission (FTC) has criticised social media platforms for lacking transparency in how they manage user data. Companies such as Meta, TikTok, and Twitch have been highlighted for inadequate data retention policies, raising significant privacy concerns.
Social platforms collect large amounts of data using tracking technologies and by purchasing information from data brokers, often without users’ knowledge. Much of this data fuels the development of AI, with little control given to users. Data privacy for teenagers remains a pressing issue, leading to recent legislative moves in Congress.
Some companies, including X (formerly Twitter), responded by saying that they have improved their data practices since 2020. Others failed to comment. Advertising industry groups defended data collection, claiming it supports free access to online services.
FTC officials are concerned about the risks posed to individuals, especially those not even using the platforms, due to widespread data collection. Inadequate data management by social platforms may expose users to privacy breaches and identity theft.