Peru: buying Bitcoin face-to-face

Cryptocurrency adoption is on the rise in Peru, with Bitcoin purchases becoming increasingly common in physical locations. US-based platform Nemo Latam recently opened a physical office in Lima, offering face-to-face services to build customer trust. A personal approach allows users to interact with trained staff, a move aimed at making cryptocurrency more accessible and reducing the uncertainty often associated with the digital finance sector. Nemo Latam is particularly focused on inclusion, with most of its staff comprising Peruvian women.

The initiative is not unique in Peru. Platforms like 9780Bitcoin.com have been offering in-person cryptocurrency services for years, even expanding into Brazil. These efforts reflect a broader goal to promote the continued growth of cryptocurrency usage in Peru, where interest in digital assets has surged. According to a study by Sherlock Communications, Peru ranks as one of the top 50 countries for cryptocurrency adoption and sits 42nd globally for cryptocurrency use, based on Chainalysis data.

The increasing adoption is driven by the need for financial alternatives as Peruvians face rising living costs and economic challenges. Bitcoin has particularly gained traction among Indigenous communities, helping residents manage their finances independently for the first time. With more companies attracted to Peru’s growing crypto market, the government is now exploring the launch of a digital sol, a central bank digital currency (CBDC), to compete with cryptocurrencies.