OpenAI says ChatGPT advertisements remain limited to the US
Advertising systems, according to OpenAI, operate separately from the chatbot’s AI responses.
Despite speculation that the feature was expanding internationally, OpenAI has clarified that advertisements in ChatGPT are currently available only to users in the US.
Questions about a broader rollout emerged after references to advertisements appeared in the platform’s updated privacy policy. Some users interpreted the language as evidence that advertising would soon be introduced globally.
OpenAI said the policy update does not signal an immediate expansion. According to the company, advertising features are still being tested within the US as part of a gradual deployment strategy.
ChatGPT advertisements were introduced in February 2026 and appear below responses generated by the chatbot. The ads are shown only to logged-in users on free subscription tiers and are not displayed to users under eighteen.
Company representatives stated that advertising systems operate independently from the AI model that generates responses. According to OpenAI, advertisers cannot influence or modify the content produced by ChatGPT.
The company also said it does not share user conversations or personal chat histories with advertisers. However, advertisements may still be personalised based on user queries, which has prompted discussions about how conversational interfaces could shape consumer decisions.
OpenAI indicated that it is adopting a cautious, phased approach before considering any wider rollout of ChatGPT advertising features in other markets.
Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!