Meta’s Community Notes to exclude paid ads
The new feature of the social media giant will only focus on organic content.
Meta, the parent company of Facebook, announced that its new ‘Community Notes’ feature will apply only to organic content, not paid ads, when it rolls out later this year. Similar to a feature on X, the platform formerly known as Twitter, Community Notes will allow users to add context to organic posts, which are posts that Meta has not been paid to promote. However, paid advertisements will be excluded from this feature.
Aspects of the program are still evolving, with brand and influencer organic posts potentially not being subject to Community Notes initially. Meta clarified that it is in the process of transitioning to this new system and will continue to evaluate and refine it throughout the year. The company recently scrapped its US fact-checking program and is now focusing on this new initiative, ahead of President-elect Donald Trump’s inauguration.
Meta emphasised that any further details about the Community Notes program, beyond what has been officially announced, are speculative at this point. The company will begin implementing the feature in the US over the next couple of months as part of a broader overhaul in how it handles political content.