Blade Runner producer takes legal action over AI image use
Tesla and Warner Bros are being sued for using AI images resembling the movie ‘Blade Runner 2049’ in a cybercab promotion, citing copyright infringement and brand confusion concerns.
Alcon Entertainment, the producer behind Blade Runner 2049, has filed a lawsuit against Tesla and Warner Bros, accusing them of misusing AI-generated images that resemble scenes from the movie to promote Tesla’s new autonomous cybercab. Filed in California, the lawsuit alleges violations of US copyright law and claims Tesla falsely implied a partnership with Alcon through the use of the imagery.
Alcon stated that it had rejected Warner Bros’ request to use official Blade Runner images for Tesla’s cybercab event on October 10. Despite this, Tesla allegedly proceeded with AI-created visuals that mirrored the film’s style. Alcon is concerned this could confuse its brand partners, especially ahead of its upcoming Blade Runner 2099 series for Amazon Prime.
Though no specific damages were mentioned, Alcon emphasized that it has invested hundreds of millions in the Blade Runner brand and argued that Tesla’s actions had caused substantial financial harm.
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