AI push in China planned by Apple

Regulatory hurdles pose challenges for Apple’s AI introduction in China.

Apple unveils its first custom modem chip in the iPhone 16e, moving away from Qualcomm dependence.

Apple is preparing to introduce its AI features to iPhones in China by mid-year. Efforts include significant software adaptations and collaboration with local partners to meet the country’s unique requirements.

Teams based in China and the US are actively working to customise the Apple Intelligence platform for the region. Insiders suggest the launch could happen as early as May, provided technical and regulatory challenges are resolved.

Regulatory compliance remains a critical hurdle for Apple. The project reflects the company’s growing emphasis on localising its technology for key international markets, including China.

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