Gemini and Search gain deeper personalisation tools
New AI capabilities deliver personalised recommendations without repeated context, enabling more intuitive and adaptive assistance.
Google has expanded Personal Intelligence across AI Mode in Search, the Gemini app, and Gemini in Chrome for US users. Rollout follows early adoption, where users responded positively to more tailored and context-aware assistance.
Personal Intelligence connects data across services such as Gmail and Google Photos to deliver highly personalised responses. Queries no longer need full context, as the system uses past purchases, travel history, and preferences to deliver relevant suggestions.
Use cases range from customised shopping recommendations and technical troubleshooting to travel planning and itinerary creation. Suggestions adapt to user habits, including preferred brands, past bookings, and time constraints, delivering more precise results.
Privacy remains central to the rollout, with users retaining control over which apps are connected. Data from personal services is not directly used to train AI models, while limited interaction data helps improve performance over time.
Access is currently limited to personal Google accounts, excluding enterprise and education users.
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