OpenAI partners with Walmart for ChatGPT shopping
The partnership will use ChatGPT’s Instant Checkout for groceries, home goods, and more.
OpenAI has announced a partnership with Walmart that will allow users to buy products directly through ChatGPT, turning the chatbot into a virtual shopping assistant. The move represents the company’s latest expansion into online retail as it seeks to generate new revenue streams.
Walmart said the feature will enable customers to ‘simply chat and buy’, letting them order groceries, household items, or other goods while chatting within ChatGPT. Instant Checkout, powered by payments firm Stripe, will process the transactions.
OpenAI previously launched similar integrations with Shopify and Etsy, but joining forces with Walmart marks a far larger step into e-commerce. The company continues to seek profitability as it scales up the cost of running its AI systems.
Walmart, meanwhile, is expanding its use of AI across operations, from its digital assistant Sparky to warehouse automation. Executives said the collaboration would help make everyday purchases faster and more intuitive for millions of customers.
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