JPMorgan moves deeper into crypto with new JPMD trademark

Despite Jamie Dimon’s scepticism, JPMorgan is pushing further into blockchain with its JPMD trademark and Kinexys developments.

JPMorgan has filed for the JPMD trademark to cover a wide range of crypto-related services including trading, transfers, and custody.

JPMorgan Chase has filed a trademark application in the US for ‘JPMD’, a name set to cover a wide range of cryptocurrency-related financial services. The new trademark covers digital asset trading, payments, transfers, custody, brokerage, and real-time token transactions.

The move indicates the banking giant may be preparing to deepen its involvement in blockchain-powered financial infrastructure.

The filing follows recent developments in JPMorgan’s blockchain division, Kinexys. It successfully tested a transaction involving tokenised US Treasuries (OUSG) via Ondo Finance, with Chainlink’s CRE facilitating asset movement.

Despite CEO Jamie Dimon’s ongoing scepticism toward Bitcoin, the bank appears to be adapting to the digital asset economy. Dimon stated he would allow clients to access Bitcoin, though JPMorgan would not provide custody services for the asset.

With BTC currently hovering around $107,000, the bank’s strategic branding and blockchain experimentation suggest a growing, if cautious, embrace of crypto services in traditional finance.

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