WhatsApp introduces privacy feature to block Meta AI
The blue AI circle on WhatsApp can’t be removed but its access can be blocked.
Meta has come under fire for integrating its AI assistant into WhatsApp, with users spotting an unremovable blue circle representing Meta AI’s presence.
While Google has favoured opt-in models for AI tools, Meta’s approach has sparked backlash, with some critics accusing it of disregarding WhatsApp’s privacy-first roots. Though users can’t remove the assistant entirely, WhatsApp now offers a workaround to disable its functions in individual chats.
A new ‘Advanced Chat Privacy’ setting allows users to block AI interactions on a chat-by-chat basis. When enabled, this feature prevents chats from being exported, stops media from auto-downloading, and crucially, disables AI from accessing messages.
WhatsApp says this is part of a broader plan to offer greater privacy controls, reaffirming its focus on secure and private messaging.
Meta maintains that it cannot read message content and that only limited data is shared when AI is used. Still, the company advises against sharing sensitive information with Meta AI.
The new privacy setting is being rolled out to all users on the latest version of WhatsApp and can be activated via the chat settings menu.
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