T-Cell and UNICEF collaborate on parenting app in Tajikistan

T-Cell and UNICEF have partnered to enhance parental support and create meaningful employment opportunities for youth in Tajikistan. Central to this collaboration is promoting the Bebbo parenting app, which equips parents with essential information on child health, immunisation, and early childhood development for children under six.

T-Cell seeks to empower parents with the knowledge necessary to give their children the best possible start in life by improving access to this app. The partnership also includes awareness campaigns targeting T-Cell’s parent customers to ensure that vital resources are effectively communicated and utilised.

Additionally, UNICEF’s establishment of six Impact Sourcing Hubs nationwide provides outsourced job options specifically tailored for young people. T-Cell will enhance the IT infrastructure of these hubs and offer insights into job prospects within the telecommunications sector, guiding young Tajiks in exploring relevant career paths.

This collaborative effort addresses the immediate needs for parental support and youth employment and contributes to the long-term economic empowerment of the youth in Tajikistan. By aligning their resources and expertise, T-Cell and UNICEF are making strides toward building a more supportive environment for families and a sustainable future for young people in the region.