The UK’s National Police Chiefs’ Council lead on child protection, Simon Bailey suggests that the only way to force social media companies to pay attention and initiate steps to protect children online is a public boycott. He shared that currently he has not seen any initiatives taken by social media companies that indicate their sincerity to safeguarding children online. He added ‘Ultimately I think the only thing they will genuinely respond to is when their brand is damaged. Ultimately the financial penalties for some of the giants of this world are going to be an absolute drop in the ocean’.
Intermediaries play a vital role in ensuring Internet functionality. In several Internet governance areas, such as copyright infringement and spam, Internet Service Providers (ISPs) are considered key online intermediaries. In other areas, such as defamation and the so-called right to be forgotten, the responsibility extends to hosts of online content and search engines.
Consumer trust is one of the main preconditions for the success of e-commerce. E-commerce is still relatively new and consumers are not as confident with it as with real-world shopping. Consumer protection is an important legal method for developing trust in e-commerce.
Children’s use of the Internet and mobile technology is increasing, and for many children worldwide there is no clear distinction between the online and offline world. Access to the Internet presents many opportunities for their education, personal development, self-expression, and interaction with others.