France fines Google 50 mil EUR for the first major General Data Protection Regulation (GDPR) breach

CNIL’s restricted committee imposed a financial penalty of 50 Million EUR against  Google, in accordance with the General Data Protection Regulation (GDPR), for lack of transparency, inadequate information, and lack of valid consent regarding the ads personalization. According to CNIL, the information relevant for the GDPR is scattered through severalsteps and often incomprehensible to the users. In addition, Google when personalising ads failed to obtain valid consent from the users, since the user was not sufficiently informed about the extent of the processing information
and the collected consent was ambiguous.