Europol launches awareness campaign on online counterfeiting

The Intellectual Property Crime Coordinated Coalition, a joint initiative of Europol and the European Union Intellectual Property Office, has launched an awareness campaign on online counterfeiting, aimed at informing Internet users about the risks of buying fake products online. The ‘Don’t F***(ake) Up’ campaign also provides users with advice regarding the identification of illicit websites selling counterfeit goods, as well as other means used by counterfeiters, such as fake social media accounts and fake apps.