Presentation: How to stay relevant in a disruptive world

Session: 39

4 Apr 2019 - 17:15 to 17:30



[Read more session reports and live updates from the 2nd Western Balkan Digital Summit]

Ms Marta Arsovska-Tomovska (Digital Innovation Expert) spoke about the current age of disruption, giving examples of such disruption through companies that were established some time ago, and which have gone through a reinvention process in order to stay relevant for new generations of their customers. She gave examples and showed videos telling stories about three ‘dinosaur’ companies: Starbucks, BMW, and Ford, which went through innovative and disruptive changes to cope with ‘new times’. She concluded with the idea that innovation involves more than technology, it requires a new business design. ‘Create a culture of innovation or innovate like a startup.’

By Aida Mahmutović


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