The 2016 Network World Conference, themed 'Moving Forward: The Future of Trade and Investment Promotion', will take place on 24-25 November in Casablanca, Morocco.
Megatrends are influencing the shape of the economic and social environment in which Trade and Investment Promotion Organisations (TIPOs) operate. TIPOs need to seriously consider future scenarios to practically facilitate employment generation and sustainable growth. Businesses will benefit from investing for the long term, and TIPOs will benefit by creatively using the advances in technology to adapt strategies, improve measurement systems and track the sustainable impact of their activities.
The 11th edition of the conference will discuss the influence of megatrends and the evolving role of TIPOs as agents of change for SME competitiveness. The conference will focus on the consequences of digital transformation, rising trade and investment opportunities in Africa, and the future shape of global value chains.
In particular, the rise of social media, mobile Internet access, and cloud computing are providing inexpensive and easy access the information; high growth rates and favourable demographics in rapid-growth markets are likely to continue and will be particularly significant for Africa; sonsumer behaviour is increasingly influenced through the use of apps, social media, online research and Internet purchases, while trade and investment agreements open up new market and business opportunities.