European Tech Alliance urges EU to simplify digital rules instead of adding new ones
The alliance warns rigid digital rules could unintentionally harm innovation and consumer-friendly services.
The European Tech Alliance has called on the European Commission to prioritise enforcement and simplification of existing digital legislation rather than introducing additional obligations through the proposed Digital Fairness Act (DFA).
In a policy paper published in May 2026, the European Tech Alliance said overlapping obligations under the GDPR, Digital Services Act, Digital Markets Act and AI Act are complicating compliance for European tech companies.
The group also cautioned against broad design restrictions and prescriptive rules that could affect legitimate business practices. Examples cited in the paper included dynamic pricing models and e-commerce product presentation features used by digital platforms.
They said the DFA should instead prioritise clearer coordination between regulators, streamlined reporting obligations and principle-based rules tied to demonstrable consumer harm. The proposals were presented as the European Commission prepares the DFA for release by the end of 2026 in Brussels.
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