Companies use AI to understand consumer behavior and strengthen e-commerce

Artificial intelligence (AI) is being increasingly used in the e-commerce sector. Expedia Group celebrated a partnership with AI Singapore (AISG) to improve the accuracy of search queries in Asian languages. Search engines are efficient in understanding and resolving travel search queries in English, but their performance decreases when handling queries in languages such as Japanese, Korean, and Chinese. To kick off the partnership, the companies will use natural language processing and machine learning to build an AI-based model to improve search query resolution in Japanese. This model will be extended to other Asian languages at a later stage. Philips will tap into the AI tools developed by Chinese online retailer JD to better understand the behavior of consumers that visit Philips’s flagship store in JD.com. The analysis will be able to offer guidance around product design, marketing and advertising, user engagement, branding, and store operation.

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